Saturday, July 9, 2016

Week 3 - Book 1

How to WOW your church guests: 101 ways to make a meaningful first impression by Mark L. Waltz

While the book's size makes one think it is a quick read, this book had lots of ideas, 101 of them. I found about a dozen that really grabbed my attention, however they can all be summed up in one simple phrase, helping guests along their journey to relationship. Although the relationship they develop with Jesus Christ is the one most important, the author makes it clear that unless they build relationships with those inside the community, the chances of them staying long term is slim to nil.

One of the author's early recommendations deals with intentionality. There are some smaller churches that are able to make guests feel welcome without any organization, but their success comes from being intentional. In fact several of his suggestions seem to piggy back on this theme and he admits it takes practice. One example he gave was two greeters who were so deep in their conversation on a particular subject, guests walked through the door unnoticed. As they wandered into the gathering space, people looked up, saw they looked like they were lost, but returned to their own conversations. Feeling unwelcome, they turned and walked out without anyone interacting with them.

Being intentional means that when someone you don't know walks in, whether you are the person scheduled as greeter or not, stop what you are doing and ask them if you can help. Important note from the author, don't do so like a policeman guarding the gate, but do so with a sincere desire to be of service. He goes on to say, that when we are intentional about welcoming guests into our church home, our guests are our priority. Another aspect of being intentional is to have teams designated as greeters, and not just at the front door, but wherever people congregate, and that such teams need to be visible. He warns us not to overwhelm the guest (making them feel like they have to run a gauntlet to get to worship) but to be ready to assist. One church I visited had greeters all wearing the same color T-Shirt over their regular clothes.

The author says that everyone who walks through the doors for the first time have a degree of apprehension. Greeters should help to alleviate this tension, not add to it. Greeters therefore need to know the basic, not just wear the bathrooms are, or where child care is located, but the people around them. For instance, if someone walks through the door interested in a particular hobby, and the greeter is astute enough to pick up on it while visiting with them, the greeter should know who to hand them off to that has similar interests or passions. Here the author brings up another great point, when visiting with our guests, we are to talk with them, not to them. Listening is an important part of the journey and how can one show them the next step if they are not sure which direction the person is heading.

Other suggestions centered around cleanliness of the facilities. An unkept gathering space, a dirty bathroom, poor signage are all indications that a community is unaware of the needs of their guest. Here the theme of intentionality bleeds through. If something is spilled, wipe it up, if paper towel are on the floor in the bathroom, pick it up, missing a spare roll of toilet paper, find one. The church is a place that should be treated the same as the living room of your home. Taking care to ensure these and other such distractions are minimized show guests you care not only about the church itself, but those who come to it seeking relationships.

Finally, two areas he discussed that are worth highlighting are to expect new people - really; and practice smiling. If a community prepares for the guest's arrival the guest will take notice, they will feel welcome and not like intruders, and it is easier for them to make connections. A smile the author says tells the guest everything about the community. A fake smile is noticeable immediately, but one that is genuine has such an impact on a first time guest, that even if they feel uncomfortable with other aspects of the worship or building, they will be more likely to give that community a second chance to make a better impression.


Book 2 will be posted tomorrow

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